DIGITAL MARKETING : BECOME A CERTIFIED DIGITAL MARKETER

While all other industries are struggling with a growth rate of 5 to 10 %, digital media industry is booming high with 40% growth rate. But the most remarkable point is that this growth rate is not going to be stagnant in the coming years. Digital Marketing skills in demand - Since marketing is the most important function for any business. New era of marketing is evolving i.e digital era of marketing. Growth of digital world has changed the media consumption. Old traditional marketing methods are not enough to reach targeted customers. That’s a good place to be in. If you learn digital marketing it will help you to accelerate your career growth.

Life is getting busier and the Personal Mobile phone has become one stop partner for music, shopping, cabs, food ordering, financial transactions, connecting socially with peers and family members to reading e-papers AND now watching daily soaps (Videos and TV).

So if people spend more time digitally then marketing is all about reaching people where they spend time. No matter what business you do, Digital Marketing is necessity.

GENNXT equip you with all the facets of Ditital Marketing. If you are thinking about building your growing career in Digital Marketing, let's catch up over a coffee.

REGISTER NOW AND BE A PART OF FUTURE GENERATION.

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COURSE CONTENTS:

# Planning Digital Marketing Campaigns,

# Website Planning and Development,

# Essentials of a website

# Fundamentals of Google analytics

# Monitoring bounce rate, tracking conversions

# Monitoring traffic sources

# Monitoring visitors behavior, Measuring and Monitoring metrics

# Setting up Dashboards

# SEO Strategy, Keyword Research

# Tools to find keywords (paid & free)

# Google adwords

# Planning SEO of a website, setting-up SEO process

# Content Marketing

# On page & Off page optimization

# Seo Webmaster Tool, Mobile SEO

# Online advertising & Ad Networks

# Creation of Search Campaigns

# Writing Compelling Ad Copies

# Creation of Effective Campaigns and Ad groups

# Digital Display Campaigning, Tracking & measuring ROI of online advertising

# Optimizing Ad Performance, Strategy of allocate funds to various online advertising platforms

# Defining the communication strategy

# Setting up brand presence

# Social Listening

# Engaging with followers

# Engagement on Facebook/Twitter/ LinkedIn/ Google+

# Understanding Social Media ROI

# Essentials of Writing a good email

# Using Optin

# Segmentation of subscribers

# Sending frequency

# Blacklisting

# Email Service Provider

# Split testing and A/B testing of campaign,

# Monitoring Email Campaign

# Post Campaign Strategies

# Going mobile & Competitor Benchmarking

# Affiliate/Ecommerce Marketing

# Setting up a lead management system

# what are Landing Pages

# Conversion Rate Optimization

# What is Lead Generation

# Growth Hacking

# Nurturing the leads Growth

# Apply all the learning's of the course on one of the assigned websites and create a future Actionable Plan